Designed a range of digital marketing assets for Helzberg Diamonds as a freelance digital designer, including landing pages, web banners, and email campaigns. The work focused on creating visually engaging layouts that aligned with brand guidelines while driving online engagement and sales. Using core UI/UX principles, I structured content for clarity, hierarchy, and responsiveness so designs performed seamlessly across both desktop and mobile devices, supporting the brand’s broader e-commerce and digital marketing efforts.