Led a brand refresh for DEMDACO, a gift and home company centered around meaningful moments and products designed to “lift the spirit.” The existing logo relied on the Optima typeface with minimal distinction, so the goal was to evolve the identity while maintaining brand recognition. I softened key letterforms and adjusted the crossbar of the “A” to create a more approachable feel. To strengthen the visual system, I also developed a supporting set of patterns and iconography, introducing a house-shaped mark containing the “D” to symbolize DEMDACO’s role at the heart of the home and the moments shared within it.