Hannah Lavenburg
YUM BOUTIQUE BAKERY

YUM BAKERY

YUM BOUTIQUE BAKERY

YUM BOUTIQUE BAKERY

Brand Identity and photography for a boutique bakery.

YUM is a concept rebrand of a local boutique bakery. The logo was derived from a typeface with Latin qualities which suggests the origin of baking during the Roman Empire. The type was then deconstructed to give it a unique look. Abstract waves exemplifies a closeup of the swirls of icing. The pastel color palette was taken from macaroons. 

yumlogosign.jpg
windowsign_yumlogo.jpg
cakebox_mockup.jpg
YUM_totebag.jpg
IMG_9265.jpg