YUM BOUTIQUE BAKERY
Brand Identity, package design and photography for a boutique bakery.
YUM is a rebrand of a boutique bakery. The logo was derived from a typeface with Latin qualities which suggests the origin of baking during the Roman Empire. The typeface was then deconstructed to give it a unique look. Abstract waves exemplifies a closeup of the swirls of icing. The pastel color palette was taken from macaroons.